At the Achema 2012 Trade Fair Siemens focuses on the topic of lifecycle management. “We’re demonstrating how the process industry can benefit from Siemens products, systems, solutions and services”, said Axel Lorenz, Head of Process Automation for the Siemens Industry Automation Division, at a press conference in Karlsruhe, Germany. “Siemens is presenting itself to its process industry customers as a reliable partner for sustainable operations in dynamic times”, according to Lorenz. The integrated portfolio of the company, he said, ensured high productivity, flexibility and efficiency throughout the entire plant and production life cycle. This could help to improve plant performance and energy efficiency and reduce the time to market. The Siemens approach to the integrated engineering of process and automation technology was groundbreaking and significantly reduced development and throughput times.