India is the second largest cement producer in the world behind China with an estimated forecast of around 315 million metric tones of cement production by the year 2015. Since the time of the cement industry’s inception in 1914, the market has moved from days of scarcity, deterrent statutory controls, and imports. The cement industry of today has come a long way from a seller’s market to a buyer’s market. Packaging and marketing is a challenge which will intensify with upcoming cement capacities and new players. A better packaging solution is the order of the day. We would like to discuss...
TEXT Anuj Sahni, Assistant Manager Marketing, Windmöller & Hölscher India Pvt. Ltd., New Delhi/India